The Samsung NX-100 Digital Camera and 20-50mm Lens just made conventional cameras obsolete. Featuring the world’s first i-Function lens, the Samsung NX-100 Digital Camera allows you to perform all your camera operations with the touch of a button, instantly providing spectacular results! Simply turn the lens and take a picture with shutter speed between 800 and 1600, bringing every shot into full focus with stunning detail and precision. The i-Function lens also gives you a one-step control of the exposure value and aperture setting. With the Samsung NX-100 Digital Camera and 20-50mm Lens, a single button will customize all of your functionalities, while unique indicator icons explain every feature. The Samsung NX-100 Digital Camera and 20-50mm Lens is perfect for the avid photographer, and great to take with you on weekend trips or special occasions. Now you can experience the easiest way to create spectacular images of the world around you! One look at the Samsung NX-100 and you’ll instantly realize this is the high-quality, innovative camera you’ve been waiting for!