As a follow-up to the NX10, the NX100 was launched in September, becoming Samsung’s second mirrorless interchangeable lens camera. With its unique design of a leaf, morning dew, and i-Function lens, the NX100 created buzz in the second half of 2010, gaining as much popularity as the NX10. The product appealed particularly strong to those who value style. The lens offers unique functions that camera manias would only have dreamt of! Its biggest strength is the ability to adjust the features without taking your eyes off the view finder; you can capture every moment of the subject. The lens was also well-received by users of the NX10 as a simple firmware is enough to have it compatible with the NX100.
Samsungimaging Blog (http://www.samsungimaging.net/)
The NX10 was first unveiled in Hong Kong in September. With no official information on the NX100 until the unveiling ceremony, users as well as the press showed keen interest.
The NX10 in the hands of ‘OK Go,’ a world-famous rock band. The NX100 is at the center of producing the music video for their latest song ‘Last Leaf.’ From the first meeting to the music video production, collaboration of OK Go with NX100 was recorded in video.
Commemorating OK Go’s music video where thousands of toasts appear, Samsungimaging’s global campaign site (www.cre8yourworld.com) held an exciting event where you can upload a picture of yourself and make it into a toast!
The next line-up to the new concept, i-Function lens was also revealed. The new lens for 2011 includes a movie pro 18-200mm lens, 16mm wide pancake lens, and the macro 60mm lens that many are waiting for.
One of the biggest benefits of the NX100 is its design. At the PIN UP Design Awards, the NX100 received the bronze award for Electronic Devices for its ergonomic design.
Samsungimaging’s YouTube Channel (http://www.youtube.com/user/samsungimaging)
The NX100 once again received the spotlight when it collaborated with the musicians OK Go. If you like music, surely you would know ‘OK Go,’ a YouTube indie band. The process of producing ‘Last leaf’ was made into several episodes utilizing the NX100, which you can enjoy on-line. Here is episode 1, the first step to the birth of the ‘Last Leaf’ music video.
Samsungimaging’s Flickr Channel (http://www.flickr.com/photos/samsungzone/)
Samsungzone Flickr Photostream has 209 photos taken with the NX100. You can check out the pictures by clicking here.
The following photos were taken with the NX100 in 2010 and proved especially popular among users.
Samsung NX100 │ 1/160s │ f/16.0 │ ISO 100 │ 50mm
This photo portrays a striking balance of three glasses filled with red, yellow, and blue liquid. Also, the dark hand behind the glass in contrast with the three colors helps the picture to maintain balance. Highly praised for its ‘excellent idea’ from users, the picture more than fully portrays color from the Samsung camera.
Samsung NX100 │ 30s │ f/22.0 │ ISO 100 │ 20mm
This breathtaking picture was taken using the long exposure of the NX100. The flow of the water curbing the valley resembles white clouds. The 20mm lens and 30 seconds shutter speed well illustrates the flow of water. Why don’t you try it yourself at a near-by river or valley?
Samsung NX100 │ 30s │ f/22.0 │ ISO 100 │ 38mm
The NX100 performs excellently even in a very dark environment. This is a picture of a bridge at night with lights on. A low ISO is used to capture as much of the little light as possible for a warm and beautiful picture. You’ll need equipments such as a tripod and a long nose, but with the NX100, you can easily become a professional even in dark settings!