2011 Samsung’s New Cameras Unveiled!: The NX11, The New i-Function Lenses, and The WB700

On December 28, 2010 (EDT), Samsung Electronics Co., Ltd. released some of its new products: The NX11, 18-55mm i-Function Lens , 20mm/20-50mm(silver) i-Function Lens and the WB700.

NX11, 18-55mm i-Function Lens , 20mm/20-50mm(silver) i-Function Lens

Samsung Electronics Co., Ltd. introduced its new i-Function system camera the NX11. The NX11 brings the unique and sought after capabilities of the i-Function lens, along with other NX system upgrades, to Samsung’s flagship NX10 camera.

The change in grip design provides a more comfortable usability and the lens priority mode dial means that each mode can be selected with each of the lenses. A panorama function has also been added to the upgraded NX11, which allows the user to take panoramic pictures in one press-and-sweep motion. The high-speed burst of frames is stitched together using innovative processing techniques to automatically create a panorama picture.

Moreover, the NX11 will come complete with an 18-55mm i-Function lens as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color lens. The consumer can use them with the NX System.

Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics, said: “Today’s launch is important for Samsung in reinforcing our position as a leading innovator in the digital camera market and for showing our innovation in the compact system camera market. The NX11, while offering the best features of the NX10, has an upgraded design and the additional i-Function capability with more lenses. The launch of our next offering in the NX range also demonstrates our commitment to our customers, by producing user driven innovation in the form of easy-to-use functions and upgraded customization.”


Samsung Electronics Co., Ltd. introduced Samsung’s latest compact super-zoom camera the WB700.
The zoom has been improved from 15X to 24X zoom, which is formed through a combination of an 18X optical zoom and a 1.3X Smart Zoom function. This impressive zoom lens is housed within a camera body which is almost same size as its predecessor the WB600 and is the best in its class, offering unprecedented flexibility and quality, giving consumers the ability to shoot great images whether their subject is near or far.

The WB700 also includes unique features, to give you added flexibility from your camera, meaning you can get even more artistic with your shots. So, the WB700 is for people who want a high performance camera to suit their outdoor lifestyle.

The new products will be unveiled on January 6. 2011 , at the CES in Las Vegas, US


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