Samsung finally unveiled NX100 and i-Function lens!

Samsung Electronics Co., Ltd today announced the launch of the unique Samsung NX100 at Intercontinental Hotel, Hong Kong.

The NX100 is an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera.

See more product photos on Samsungimaging’s official facebook page.

The launch of the NX100 follows the success of the NX10, Samsung’s first mirrorless camera and the first in the world to feature an APS-C size sensor, which has already changed the way millions of photographers across the globe take pictures, and raised the bar for the industry as a whole. The NX100 shares the industry leading technology of NX10, such as an APS-C size sensor for quality images and a 3 inch AMOLED screen for easy and clear viewing. However, with the NX100, Samsung takes the mirrorless camera to the next level, by incorporating the innovations of the NX10 and improving other areas of the camera’s performance and design. The body of the camera is slim, sleek and stylish, and the NX100 also features the intuitive i-Function lens and boasts one of the fastest AF on the market today, and an ISO that is raised to a maximum of 6400 for action shots.

The design of the NX100 is inspired by the simple shape of dew forming on a leaf, which can be seen on the camera’s shutter button and curved body, which comes in four different colors; black, white, brown, and silver. The NX100 is more than just a camera; it is both a creative tool and an artistic object that makes a bold style statement everywhere it goes.

The NX100 will be equipped with a range of innovative lenses and accessories to further enhance the user’s experience. At launch the lens line-up includes a compact zoom 20-50mm lens to provide both high image quality and portability. A small and light 20mm wide angle Pancake lens will be introduced shortly after. Two additional specialized lenses will be available in the first half of 2011 – a 60mm Macro lens and 18-200mm Super Zoom lens. To expand the lens line-up even further, three more lenses will be introduced by the second half of 2011, including 16mm, 85mm, and 16-80mm lenses. The NX system will be further enhanced with more accessories, including an Electronic Viewfinder, Flash and GPS tracker to capture your exact geographical location.

The NX100‘s microsite has been opened that you can also experience i-Function lens. To visit the microsite, Please click here.

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One Response to “Samsung finally unveiled NX100 and i-Function lens!”

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