Bernd H. Schmitt, Professor of International Business at Columbia Business School in New York, has chosen World’s first Dual View camera ST550(TL225) as a case of innovation and included its marketing activities in his MBA course.
Furthermore, Bernd H. Schmitt held ‘BRITE Conference’ which was for MBA students and professional marketers on March 31st and April 1st. At the conference, he had a presentation about ‘Customer-Focused Innovation : Samsung Electronics and Digital Imaging’. He specially praised for Samsung Digital Imaging’s efforts to improve consumers’ value.
Please check the below which is the presentation of Prof.Shmitt and two speakers.
Samsung Case Part 1: A Customer-Driven Brand (prof.Schmitt)
Samsung Case Part 2: Innovation Process (Dr. Lee)
Samsung Case Part 3: Market Leadership (Mr. Sullivan)
Below are the pictures from BRITE Conference.
Schmitt is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. He has authored or co-authored seven books which have been translated into 16 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).