Bernd H. Schmitt, Professor of International Business at Columbia Business School in New York, has chosen World’s first Dual View camera ST550(TL225) as a case of innovation and included its marketing activities in his MBA course.
Furthermore, Bernd H. Schmitt held ‘BRITE conference (Brands Innovation technology conference)’ which was for MBA students and professional marketers on March 31st and April 1st in New York(University of Columbia). There were more than 300 people including managers of branding, new media and social networking fields.
On April 1st, he had a presentation about ‘Customer-Focused Innovation: Samsung Electronics and Digital Imaging’. He specially praised for Samsung Digital Imaging’s efforts to improve consumers’ value (Dual View Teaching note). Reid Sullivan at Samsung Electronics America and Dr. Yoon C. Lee, Samsung Electronics PIT, were participated in the conference as speakers that they spoke about fabulous marketing performance of Dual View in the U.S. (For more information of Columbia CaseWorks, please click here.)
Please check the below which is the presentation of Prof.Shmitt and two speakers.
Samsung Case Part 1: A Customer-Driven Brand (prof.Schmitt)
Samsung Case Part 2: Innovation Process (Dr. Lee)
Samsung Case Part 3: Market Leadership (Mr. Sullivan)
Schmitt is CEO of The EX Group, a consulting firm focusing on innovation and customer experience. He has authored or co-authored seven books which have been translated into 16 languages, including Experiential Marketing (1999), Customer Experience Management (2003), and Big Think Strategy (2007).
For more information of ST550(TL225), please